Authentic Beauty Concept Deep Cleansing Shampoo 300ml provides a deep clean to hair, removing even the toughest build ups. Purple rice extracts absorb impurities from the hair and scalp.

Free from sulphate surfactants, parabens and silicones, this vegan deep cleaning shampoo includes the following beneficial ingredients:

Violet rice extract: Helps to absorb grease and impurities
Sodium C14-16 Olefin Sulfonate: this sulphate substitute is derived from coconut and creates a copious foam which works as a strong cleanser to remove dirt and build up
Panthenol: Adds shine to hair whilst also detangling
Citric acid: Helps remove build up and add shine
Coconut acid: A cleaning ingredient made from coconuts
The scent of this product is pure, fresh combination of white peony, rose, freesia blossoms, violet with a soft background of creamy musks and mellow woods.